Best Vegan and Cruelty-Free Mascara

All the women and girls across the globe love to get admired and complimented on their looks. Some females are blessed naturally with beautiful and eye-catchy features, whereas for some, makeup is their magic wand. When we talk of makeup, eye makeup is the most important one. A proper and complete makeup of the eye involves eyeliner, eye shadow, eye pencils etc.
Eyes are the first thing that a person notices in someone. Your eyes should have the best possible looks to glow up your face.
For this purpose, a little natural makeup is not a bad idea which includes foundation, primer, eye liner, mascara and lipstick. You can easily find Cruelty-free or Vegan versions of these makeup products and choose one among the best vegan foundations, best vegan mascara, best cruelty-free nail polish and many more.
What Is A Mascara?
Mascara is a beauty product which is used to enhance the eyelashes. The most common forms in which Mascara is available are either liquid in a tube or cream form. Mascaras give your face a smart look by thickening and darkening your lashes. They can be used as a daily product as it is easy to apply and it enhances your eyes’ looks.
If you are a Vegan and are shopping for cosmetics, you need to be aware of whether beauty products are cruelty-free or not. Cruelty-free beauty products are cosmetics which are not tested on animals.
Cruelty free vegan mascaras are used to lengthen, darken, curl up and add volume to the lashes to make your eyes more noticeable. Vegan mascaras are those that do not contain any ingredients derived from animals. The cruelty-free makeup products are certified by PETA’s bunny logo or by CCIC’s Leaping Bunny.
Long-Lasting makeup is all that a girl needs. Waterproof mascaras are the most desirable as well as reliable product for a humid environment. No girl likes the black liquid streaking down her cheeks while she is sweaty or crying.
Waterproof Mascara provides the best curls for your lashes. Even the most stubborn straight lashes get curled up by the cruelty free waterproof mascara. The waterproof Mascara also tends to dry out the lashes, causing them to fall out. So, you need to find the best-suited one for your eye.
For a product so close to the eye, all you need to do is choose the best beauty product that will provide you with the best results you wish to get. So, if you are looking for the best vegan and cruelty free mascara for your makeup bag, you are in the right place. Here’s a full guide to the best cruelty free mascara products.
So, what are you waiting for girls! Grab on the best products!
Importance of Eye Makeup
1. Creates a signature look
Proper use of all the products for eye makeup can make heads turn around. Not all of us have beautiful big eyes, for us, Mascaras and liners play a very crucial role.
2. Self Confidence
When you look pretty, your self-confidence gets a boost. Fake lashes or volumizing mascaras can be used to make your lashes bulky and elegant.
3. Simple and Quick
There are various eye makeup products available in the market which are of good quality and do not cause damage to the eyes. The shape of the brush is for ease in the application. The quick-dry Mascara and liners can make your eyes fabulous in minutes.
Nowadays, there is a wide variety of eye makeup products available in the market. Cruelty-free and vegan products are most preferred one’s. Also, most of the vegan eye makeup products do not contain ingredients that can cause damage to your eyes or eyelashes. There is an excellent range of different shades and types that you can choose according to your choices.
Mascaras are undoubtedly the best friend of a girl. She can enhance her look from dull to dazzling within seconds. Mascara is like a finishing touch to your eye makeup. Fake lashes or mascaras can be used to make your lashes bulky. All you need to find is the best vegan mascara for your eyes that doesn’t get smudged while you go out.
10 Best Vegan Mascara Brands
Mascaras are available in liquid form and can be applied to the eye with the help of a curled brush that comes with it. Cruelty free vegan mascara with the best and intense color, complements your eye and makes you stand out beautifully in the crowd. So, if you are a mascara lover, this article will help you find the best one for you!
1. Too Faced Better Than Sex Mascara
For the best-selling, waterproof and high-performance mascara for your makeup kit, this Gluten and Paraben free Mascara is the best choice.
- The cruelty free waterproof Mascara gives a bulkier and more dramatic look to your lashes with its every coat.
- The hourglass shape of the brush with stiff bristles coats every lash so that no lash is left behind.
- The collagen-free formula is unlocked by the hourglass-shaped brushes.
Ingredients
Aqua/Water/Eau, Synthetic Beeswax, Paraffin, Glyceryl Stearate, Acacia Senegal Gum, Butylene Glycol, Oryza Sativa (Rice) Bran Wax/Oryza Sativa Bran Cera, Stearic Acid, Palmitic Acid, Polybutene, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Aminomethyl Propanol, Glycerin, PVP, Ethylhexylglycerin, Hydroxyethylcellulose, Disodium EDTA, Polyester-11, Cellulose, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Propylene Glycol, Disodium Phosphate, Polysorbate 60, Acacia Seyal Gum Extract, Sodium Phosphate, Acetyl Hexapeptide-1, Dextran, Phenoxyethanol, Potassium Sorbate, Iron Oxides (CI 77499), Ultramarines (CI 77007), Black 2 (CI 77266).

“The wand is really big and holds on to a decent amount of product which makes your lashes look a lot longer and fuller and it doesn’t stick your eyelashes together like some mascaras do. This vegan mascara literally makes me look like I have false eyelashes on. It is not dry, its not clumpy but its also not too wet and i never have any of it flake off throughout the day when I wear it.”
PROS —
- Enhances the Strength of Lashes
- Smudge-free
- Completely Waterproof
- Rich Deep Black Hue
- Do not Make the Lashes Clumpy
CONS —
- Wand is quite thick to use
2. Tarte Lights, Camera, Lashes 4-in-1 Mascara
A cult classic best cruelty free mascara for over a decade. The Mascara volumizes and acts as a booster for your lashes.
- This Mascara creates a naturally defined and bulky look.
- To coat up every lash, the Mascara should be used in a zig-zag motion.
- The product which is so close to the eyes should be trustworthy enough to take care of both the eyes and the lashes.
This vegan cruelty free mascara protects and takes care of the health of your eyelashes. It does not dry out the lashes, which can make them fall. It is one of the best vegan mascara product for a girl’s day to day makeup routine, and it is Ophthalmologist and Dermatologist tested.
Ingredients
- Olive Esters
This ingredient present in the Lights, Camera, Lashes 4 in 1 vegan cruelty free mascara helps in conditioning and protecting the lashes.
- Vitamin C
The presence of Vitamin C in the cruelty free vegan mascara helps in fighting with free radicals since it is an antioxidant.
- Provitamin B5
This Provitamin B5 keeps the lashes hydrated and also helps in improving the appearance of the eyelashes.
- Rice Bran Wax
It is a natural wax which helps in lengthening the eyelashes and enhances their look.
- Carnauba Wax
The Carnauba wax is an emollient derived from the leaves of the Carnauba palm. The Carnauba wax is a kind of a moisturizer which is used to protect, moisturize and lubricate the skin.
- Mineral Pigments
The lash line needs protection too. The mineral pigments present in the Lights, Camera, Lashes 4 in 1 Mascara helps in soothing and softens the skin around it.

“This mascara has changed my life. I sweat and this lasts all day for me. Its not messy or clumpy or hard to put on . I just started using this product for about a month and let me tell you i am not going to use any other mascara this it for me my number one.”
PROS —
- Smudge-Free
- Flake-Free
- Volumizes and Lengthens the lashes
CONS —
- Packaging is quite not good
3. NYX Professional Makeup Doll Eye Long Lash Mascara
For all the pretty-faced dolls out there, this vegan waterproof mascara is for you! For fluttery and pretty lashes, all you need to do is grab the best and affordable Mascara.
- This Doll Eye Mascara contains a blend of nylon fibers and natural oils which extends the lashes and makes them bulky.
- The collagen-free formula is unlocked by the hourglass-shaped brushes.
This best thing about this vegan waterproof mascara is that it is not heavy on the pockets. It is affordable and one of the best vegan mascara to choose from a variety of products available. The overall reviews of the product are excellent. A girl should give it a try at least once!
Ingredients
Aqua/Water/Eau, Synthetic Beeswax, Paraffin, Glyceryl Stearate, Acacia Senegal Gum, Butylene Glycol, Oryza Sativa (Rice) Bran Wax/Oryza Sativa Bran Cera, Stearic Acid, Palmitic Acid, Polybutene, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax/Copernicia Cerifera Cera/Cire De Carnauba, Aminomethyl Propanol, Glycerin, PVP, Ethylhexylglycerin, Hydroxyethylcellulose, Disodium EDTA, Polyester-11, Cellulose, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Propylene Glycol, Disodium Phosphate, Polysorbate 60, Acacia Seyal Gum Extract, Sodium Phosphate, Acetyl Hexapeptide-1, Dextran, Phenoxyethanol, Potassium Sorbate, Iron Oxides (CI 77499), Ultramarines (CI 77007), Black 2 (CI 77266).
Types
- Long Lash
The long lash Doll Eye Mascara is for lengthening of the lashes.
- Volume
The Volume Doll Eye Mascara provides a heavy and bulky look to the lashes and makes them look prettier.
- Waterproof
Every girl needs the most reliable and long-lasting makeup product. Waterproof Doll Eye Vegan Mascara is the best suited for a rainy or humid environment. No one likes the black color of the Mascara rolling down the cheek. That is why, the Waterproof Doll Eye Mascara is the best choice.

“At first I wasn’t a fan of nyx doll eye mascara — when brand new it came out too thick on the brush and would make my lashes clump together. To solve that problem I would wipe the excess off on the rim of the tube. But now that I’ve been using it for awhile it comes out with the perfect amount and my lashes look flawless!”
PROS —
- Smudge-Free
- Lengthens the Lashes
- Application is Easy
- Removal is Quite Easy
CONS —
- Lashes sometimes get clumpy
- Not Enough Black
4. Urban Decay Perversion
For bigger, darker eyelashes, try out the Perversion by Urban Decay. Perversion gives you the sexy eye looks that you need.
- The texture of the Perversion is creamy and full-bodied.
- The Perversion Mascara is neither too dry nor too wet, which makes it a perfect selection.
- Black is considered the most intense colour of all times. Perversion gives you a solid dark black colour that gives your eyes a signature look
- More the amount you apply, the prettier your eyelashes will look.
- The tube of Perversion is gorgeous and black and has a purple coloured “PERVERSION” written on it and also the tagline of the brand “ Blacker. Badder”.
The Mascara has a clean finish. For the best results, apply a Lash Primer before applying Perversion vegan waterproof mascara. The design of the brush is such that it coats the lashes smoothly and steadily. You do not need to move to different angles to apply it.
The Perversion is 100% cruelty-free product, which makes it an excellent choice to try upon. This volumizing Mascara is all that you need for the best eye makeup look.
Ingredients
- Hairdensyl
It is a complex blend of proteins and amino acids, which also includes marine glycogen that helps in stimulating the growth of the eyelashes.
- Honey extracts
The honey extracts present in the Perversion provides deep nourishment to the lashes

“I really love this cruelty free waterproof mascara! I have small eye lashes and I tend to use mascaras that have a small bristle wand but this is amazing! I use this cruelty free vegan mascara everyday! It does a good job! I would definitely recommend!”
PROS —
- Smudge Proof
- WaterProof
- Dark Black Color
- Volumizes the Lashes
CONS —
- Tube Size is Small
5. CoverGirl Flourish by LashBlast Mascara
CoverGirl’s Flourish by Lash Blast Mascara conditions, adds volume to your lashes and enhances the look of your eyes.
- It’s super thin rubber bristles grabs each individual hair—even those near-invisible ones at my inner corners—and separated them perfectly.
- The lightweight formula doesn’t weight down lashes or make them feel crunchy.
The reviews of the customers for the product are very satisfying. The product is cruelty-free and affordable to the pocket, which makes it the best buy.
Ingredients
Special Ingredients In Covergirl Flourish by Lashblast Mascara are:
- Coconut Oil
Coconut Oil moisturizes the hair and skin around the lashes. It helps in keeping the eyelashes healthy and gives a fuller look to it.
- Avocado Oil
Avocado Oil is packed with monounsaturated fatty acids, as well as numerous other vitamins and minerals that coat your lashes with nourishing ingredients.
- Papaya oils
Papaya oil gives the lashes an elegant look and makes it long lasting.
Types
The Mascara is available in the following colours: –
- 800 – Very Black
- 805 – Black
- 810 – Black Brown
- 815 – Brown

“I have used this vegan cruelty free mascara for several years now and I just love it. It’s just as nice as the premium brands I have tried. This is a product that really defines my lashes and does not smudge. Almost every other mascara I have used leaves black marks on my eyelids from my eyelashes rubbing against it.”
PROS —
- Organic Ingredients
- Brush Perfect for all Lash Types
- Smudge-Proof
- Light Weight
CONS —
- Not a Water proof Mascara
6. Pacifica Steller Gaze
You will fall in love with the all-new Stellar Gaze Length and Strength Mascara Supernova by Pacifica. This cruelty free vegan mascara is all the way natural, long-lasting and nourishing.
- The amazing mineral formula of the Stellar Gaze makes your lashes look natural.
- The coconut oil and Vitamin B present in the Mascara helps in nourishing and hydrating the eyelashes.
- The brush is easy to use and coats every lash so that no lash is left behind.
- The Stellar Gaze by Pacifica strengthens, lengthens and adds volume to the lashes, thereby enhancing the look.
- The super plush brush is 100% vegan and covers each lash effortlessly.
- All the products of Pacifica are cruelty-free and 100% vegan formulated without testing on animals.
The reviews are super awesome, and the customers are super satisfied by this vegan and cruelty-free product by Pacifica. All you need is to choose the natural and easy to use Stellar Gaze to make your eyes look like stars.
Ingredients
The Extra Ingredients that include in Pacifica Stellar Gaze are:
- Sulfates
Sulfate gives the eyelashes bulky and elegant look.
- Petroleum
Petroleum has moisture-locking properties that gives the eyelashes a healthier look.
- Mineral oil
Mineral Oil moisturizes the hair and skin around the lashes. It helps in keeping the eyelashes healthy and gives a fuller look to it.
Types
The all-new Stellar Gaze by Pacifica is available in 2 colours:
- Supernova (Black)
- Stardust (Brown)

“Love this product and how thick and long it makes my eyelashes look. I love this company because it’s cruelty free and has clean ingredients. It is slightly more expensive than I would prefer, but knowing that the company itself has high moral practices makes it worth it to me.”
PROS —
- Volumizes the Lashes
- Easy to Apply
- Color looks Perfect
CONS —
- Wand is Quite Large
- Not completely smudge proof
7. Blinc Mascara
Blinc is a water-resistant innovative tube technology mascara, which is easy to hold and use. Unlike conventional mascaras, the Blinc vegan cruelty free mascara is formulated to form tiny water-resistant tubes around your eyelashes for best results and hold.
- The tube technology sticks to your eyelashes and doesn’t run or smudge even when you rub your eyes.
- The all-new waterproof Blinc vegan cruelty free mascara adds volume and length to your eyes to give you a natural look that your eyes need throughout the day.
- A little warm water and gentle pressure can make those tiny tubes get off and slide on to your hands effortlessly.
- You do not need harsh makeup removers to get the Mascara removed.
- The Blinc cruelty free vegan mascara is a wonderful product, especially for those who wear contact lenses.
- This Blinc cruelty free vegan mascara is clinically tested to be non-irritating, which makes it ideal for a girl’s beauty bag.
Blinc Mascara is 100% cruelty-free product, which makes it an excellent choice to try upon. This volumizing Mascara is all that you need for the best eye makeup look.
Ingredients
Water/Aqua, Ammonium Acrylates Copolymer, Butylene Glycol, Acrylates Copolymer, Tromethamine, Phenoxyethanol, Sodium Dehydroacetate, Ethylparaben, Pentasodium Triphosphate [May Contain +/-: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Mica (CI 77019), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288)]

“Love how the mascara ‘envelops’ the lashes like a casing instead of just coating them. I never had issues with it smudging or smearing. Love that it just takes washing my face to remove it! Its weird at first, because it looks like your lashes have fallen off, but it’s just the ‘casing’ over each lash just ‘gliding’ off!”
PROS —
- Water Resistant
- Easy to apply and remove
- Smudge and Flake Proof
- Does not Clump
CONS —
- Little light colored compared to other mascaras
8. Juice Beauty Phyto-Pigments Ultra-Natural Mascara
The two in one Phyto Pigments Ultra Natural Vegan Mascara is here to give your eyes a natural look and adds a dramatic volume to your eyelashes.
- The all-new versatile and nutrient-rich Phyto Pigments Ultra Natural Mascara is derived from Phyto Pigments for a smooth feel and softer look.
- The non-drying formula of the Mascara makes your lashes clump-free and minimizes flaking and smudging.
The bunny marked vegan, and cruelty-free Mascara gives your eyes a feathery feel. The Mascara gives powerful results without containing harmful ingredients like pesticides, artificial dyes, or parabens. The unique design of the brush: slim for precise coating and spiral for coating the lashes in all angles. It is formulated with 60% organic ingredients and Phyto pigments and minerals
The Ultra Natural Mascara with 60% certified organic content, makes it the best suited for your eyes and lashes.
Ingredients
The key ingredients of the Juice Beauty Phyto-Pigments-Ultra Natural Mascara include:-
- Aloe Leaf Juice
An organic product, rich in glycoproteins and has soothing properties which can provide hydration and helps in retention of the natural moisture content of the lashes.
- Candelilla Wax
This product helps in nourishing and giving a natural glossy shine to the lashes.
- Carnauba Wax
An organic product which is used to provide nourishment and shine to the eyelashes.

“I am surprised at how much I like this mascara. I love the brush on it and I don’t mind the formula. It’s one of the better “natural” products that I have tried as far as mascara goes. It doesn’t make my eyelashes clumpy or weighed down, which is awesome. It gives my lashes good length and they stay up without dropping down throughout the day, definitely my new favorite!”
PROS —
- Natural Product
- Clump Proof
- Twisty Wand
CONS —
- Not water Proof
9. INIKA Long Lash Vegan Mascara
The Long Lash Vegan Mascara by INIKA is a luxurious and 100% naturally derived formula which is used to enhance the length and volume of the lashes.
- The texture of the product is silky smooth and clump-free, and it gives a panoramic effect to the eye.
- The brush is voluminous, and it applies the right Mascara on to your eyes. The organic Carnauba Wax helps in boosting the volume and length of the lashes and gives your eyes a signature and spectacular look.
All INIKA products are 100% naturally derived, free of products that may cause damage to the eye. It is recommended that Long Lash Vegan Mascara should be replaced every 3-6 months.
Ingredients
Some special ingredients of the Long Lash Vegan Mascara by INIKA includes:
- Pure Mineral Pigments
Mineral Pigments deliver a dark, long-lasting colour.
- Carnauba Wax
An organic product which is used to provide nourishment and shine to the eyelashes.

“Wow! Finally I have found a best vegan mascara that doesn’t smudge, is nice and black and doesn’t contain any nasty chemicals. Definitely a must have.”
PROS —
- Volumizes the Lashes very well
- Dark Black Color
- Less chances of smudging
- Does not dry up the lashes
CONS —
- Wand is quite thin
10. Zuzu Luxe – Vegan Mascara
The Zuzu Luxe Mascara is pigmented richly which curls, volumizes and lengthens the lashes without flaking or smudging.
- The design of the brush is such that it adds lengths, curls and is clump-free.
- The Zuzu Luxe Mascara is 100% vegan and cruelty-free.
- The affordable pricing of the Zuzu Luxe makes it the best buy.
Ingredients
Water/Aqua, Ammonium Acrylates Copolymer, Butylene Glycol, Acrylates Copolymer, Tromethamine, Phenoxyethanol, Sodium Dehydroacetate, Ethylparaben, Pentasodium Triphosphate [May Contain +/-: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Mica (CI 77019), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288)]
Types
The Zuzu Luxe Mascara is available in 4 colours:-
- Crystal Clear
- Darkest Brown
- Black
- Deep Navy/Cool

“I’ve been using one coat mascara for so many years but noticed my eyes were itchy. I tried this mascara and love it! I’m actually surprised how much I love it. I’ve tried several others thru pharmacy and this is by far my favorite.”
PROS —
- Gives long and dark lashes
- Lengthens the lashes
- Clumps Free
- Easy to Use
- No Flaking and Smudging
CONS —
- Little heavy in weight
- Wand doesn’t suit everyone
How to Apply a Mascara
- Apply a base to tip on the lashes in the first coating
- Apply under the lashes in the second coat
- Roll the wand from bottom to tip and bump the lashes back at the tip, in the third coating
Between the coatings, give some time to your lashes to dry out.
From a list of the best cruelty free mascara choose the ones that are best suited for your eyes and are pocket-friendly. For the full guide of vegan and cruelty-free products refer all of these ten products. Along with being an absolute fit for skin, there are various benefits of using vegan mascara. To get these mascaras at best prices do look for them during vegan beauty black Friday sale.