Is Aveeno Cruelty-free And a Vegan Brand?

Is Aveeno Cruelty Free and Vegan

Choosing a vegan lifestyle doesn’t just involve a huge transformation of diet, but it also puts ethical values first in selecting every product used daily. So, vegans not only go for skin and hair care items that are free of any animal by-product, but they also differentiate between products that are exploiting other lives on earth and which are actually cruelty-free.

But let’s be honest, the huge skin and hair care industry doesn’t pay much attention to manufacture vegan and cruelty-free options. And that probably mirrors the general view of our society, which only cares about beautifying its human habitats no matter how many lives get threatened for this practice. That’s why finding a cruelty-free vegan brand is hard.

Questioning popular brands and getting information about their ingredients and animal testing has become a responsibility now. Hence, we conducted our cruelty-free and vegan status research on brands like MorpheFenty BeautyKiehl’sMaybellineWella, CeraveWella, Tresemme,and many more. And today, we are going to reveal some facts about Aveeno to see if it’s vegan and cruelty-free.

Aveeno Brand – Cruelty-Free and Vegan?

What Is Aveeno?Aveeno is a very popular brand that manufactures hair and skincare products. It was founded by the famous brother-duo Sidney Musher and Albert Musher in 1945. Later, Johnson and Johnson purchased this brand. The brand name Aveeno was derived from Avena sativa, which is the scientific name of oats. So, as the name suggests, the key ingredients of most of the Aveeno products are oat extracts or colloidal oats.

Aveeno’s Soothing Bath Treatment was their first product. After that, many baby care products were launched by this company. Eventually, they stepped into the skincare category with active soy ingredients. 

Now Aveeno products offer treatment to many skin conditions such as acne, sunburn, eczema, hives, psoriasis, and much more. Just like their facial and body products, Aveeno’s haircare range also offers shampoos and conditioners which receive love and admiration from all around the world. (Source)

Is Aveeno Cruelty-free?

Is Aveeno sold in China

No, Aveeno is not cruelty-free. Their animal testing policy clearly mentions the fact that they do test on animals when/if required by law.

Aveeno markets its products worldwide. US and Canada do not require animal testing of a product to prove that the ingredients are safe for humans to use. But sadly, it is not the case with every country in the world. Especially, China has specific government regulations that need animal testing of products before they are made available to the public.

Like its parent company Johnson and Johnson, Aveeno, too, has some flexible rules to sell their products worldwide. They claim that their products do not go through animal testing except when this test is needed to be done by law. (Source)

Does Aveeno Test on Animals?

Aveeno does not test their products on animals except they get any specific law regulations, which requires animal testing. According to Chinese Law, each and every brand has to go through animal testing to offer its products in Mainland China. And because Aveeno’s products are available in China, they are tested on animals. Vegan brands totally oppose animal testing. So, it is best to choose only vegan and cruelty-free makeup and cosmetics brands.

Since Aveeno is not a cruelty-free brand, the mentioning of the suppliers also cannot be found. Also, Aveeno has been classified as a brand that tests on animals by PETA.

But it is certainly a positive thing that Aveeno is trying hard to minimize this cruel practice of animal testing, and they do that only in the countries where it is needed. You will rather have to look for Vegan Shampoo and Vegan Body Wash Alternatives to Aveeno and then the alternatives for other products too.

Aveeno Cruelty-free Options 

aveeno testing on animals

Since Aveeno is not a cruelty-free company, we should go for other cruelty-free brands that do not harm other animals. Some Cruelty-free Options are talked about below –

Acure OrganicsAcure Organics is a drugstore brand that is 100% vegan and cruelty-free. Also, the skin and hair care products like face wash, bb cream, moisturizer, foundations and many more by this brand are very affordable and effective.

  • Derma E 
  • Yes To
  • Cake Beauty
  • Hempz (100% vegan)
  • Desert Essence


Like Aveeno, many of the famous brands which are widely available in the market are not cruelty-free. You can check for some body wash brands like Bath and Body Works, Soap and Glory for its cruelty-free as well as vegan status. Also, it is not that there is absolutely no company which makes vegan and cruelty-free options. But these brands are not marketed to us in a proper way that we get to know about them. 

Instead of blaming the media and society’s general view, we should be more concerned about using vegan and cruelty-free products. They are far more beneficial and do not cause any side effects.

If one of us chooses a cruelty-free product today, he or she can inspire others to do the same in the future. That’s how we can confirm the total cancellation of this animal testing policy and build a better world where all its habitants are safe and sound.

Frequently Asked Questions

Aveeno does not have organic certification for its products, but it does use some natural and botanical ingredients in its formulations.

It’s best to check the ingredient list on the product packaging or on the brand’s website to determine the specific organic and natural ingredients used in each product.

Yes, Aveeno is a brand owned by Johnson & Johnson, a multinational pharmaceutical and consumer goods company

Yes, Aveeno products are sold in China through various retail channels including online marketplaces, drugstores, and supermarkets.

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