Is Fenty Beauty Cruelty-Free and Vegan?

Is Fenty Beauty Cruelty-Free

In the huge beauty industry, some of the brands have become so popular that users do not think twice before getting their hands on their products. Fenty Beauty is one such brand that can illuminate the face of any makeup lover instantly. Although it is quite a new brand in the industry, within a short period, it won all hearts. We have reviewed brands like CeraveMorpheKiehl’sTresemme and many more for their vegan status.

The immense popularity of Fenty Beauty is, of course, due to Rihanna. But this brand does not run with her famous name only. The effectiveness, ingredients, and quality, packaging, convenience, everything contributed to the love it is gaining today. So, let’s discover whether Fenty Beauty is Cruelty-Free and vegan or not in our article.

About Fenty Beauty Brand

Fenty Beauty Brand

Fenty Beauty is a relatively new brand by Rihanna, launched in 2017. But it gained immense popularity because of its wide range of foundations and concealers inclusive to all genders and skin tones.

Fenty Beauty’s first original foundation was launched with 40 shades. After a while, they included another 10 shades to make the collection even wider and better. The same goes for their concealers also.

This very suitable approach towards offering a foundation for every skin tone made this brand a very popular one within some days. Fenty Beauty was also awarded as the best invention of 2017 in the Time magazine.

Fenty Beauty Vegan-friendly Products

Fenty Beauty Vegan-friendly Products

Though Fenty Beauty is not completely a vegan cosmetic brand, most of its bestselling products are vegan. Here’s a list of some of the Fenty Beauty vegan products.

1. Pro Filtr Soft Matte Longwear Foundation ( all shades )

If you are looking for full coverage, a matte foundation that will not look cakey or dry up your skin, go for this Pro Filtr Soft Matte Longwear Foundation. It is particularly created to last long so that you don’t need to touch up your makeup now and then. It gives a nice oil-free matte look without making your skin dry.

2. Pro Filt’r Hydrating Longwear Foundation ( all shades )

This version of Pro Filtr Foundation is created for all the dry skin people out there. It provides full coverage by moisturizing your face. Like the matte version, it is also a Longwear Foundation, which remains the same for the whole day.

Related: Best Vegan Foundation

3. Pro Filt’r Instant Retouch Concealer

We all know that a good concealer can change the makeup game. Fenty Beauty’s Pro Filt’r Concealer is actually what you need to amp up your makeup looks. Be it a natural, glowy no-makeup make-up look or a classy party look; this is all that you need.

4. Pro Kiss’r Luscious Lip Balm

Lip balm is a necessary and permanent item in our purses. This Fenty Beauty lip balm moisturizes chapped lips and provides a healthy shine to your lips.

5. Pro Kiss’r Lip Loving Scrubstick

Our lips easily build up dead skin cells, which need to be scrubbed out frequently. Pro Kiss’r Lip Loving Scrubstick gently removes the dead cells while providing your lips with the much-needed moisturization.

6. Full Frontal Volume Lift and Curl Mascara

If you’re into makeup, you must know that every eye look is incomplete without mascara. Mascara is a need for everyone, even if you’re not wearing anything else and want your eyes to be in focus. This Full Frontal Volume Mascara by Fenty Beauty will give you all the volume you need while curling your lashes amazingly. If you are looking for more options in Mascara, check our compile list of Best Vegan Mascara.

7. Flyliner Longwear Liquid Eyeliner

Fenty Beauty’s Flyliner Longwear Liquid Eyeliner has a great pointed tip to draw dramatic or simple eyeliner looks. It’s very pigmented and also settles down magically without fading out over time.

Also Read: Jillian Dempsey Lid Tint Reviews

Is Fenty Beauty Cruelty-Free?

Yes, Fenty Beauty is a 100% Cruelty-Free brand.

Fenty Beauty does not test their products on animals. Their FAQ section states,

“Never. Fenty Beauty is a cruelty-free brand. We never test products or ingredients on animals, nor do we allow suppliers or affiliates to conduct testing on our behalf.”

So, you can rely on this brand if you are searching for cruelty-free makeup products. Every product of Fenty Beauty is not tested on animals. Nor their ingredients are. From their foundation to their lip balm are not tested on animals.

Also read: Top vegan and cruelty-free nail polish brands

Does Fenty Test on animals?

Fenty Beauty’s animal testing policy depicts that they do not conduct any tests on animals. They do not even allow their retailers to test their products on animals.

This brings us to another question, are Fenty Beauty’s products sold in China?

The answer is no. China runs a law in which any cosmetic or skincare brand needs to go under the animal testing policy. It is required by law in that country. But, because Fenty Beauty walks on the ethical path, they have chosen not to sell their products in Mainland China despite the huge popularity that they might have gained from there.


Rihanna, being a responsible and fabulously talented person, have always chosen what is right over what is brutal and unethical. This attitude reflects in her brand also. That’s why every person in the world gets to know which of Fenty Beauty’s products are vegan and which are, unfortunately not.

Being a certified Cruelty-Free brand and having a wide range of vegan products, we can certainly hope that soon this brand will turn into a 100% vegan brand with even better effective and organic ingredients. But if you follow strict vegan lifestyle and want use brands which are purely vegan then you can go for stila cosmetics and Bare minerals as they are purely vegan.

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