Is Maybelline Cruelty-Free?

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Cosmetic brands like Maybelline have been one of the major industry players over the years. Maybelline have successfully carried over their products to the international market with a wide reach in the Asian countries. The company has a serious range of cosmetics fit for every need and many of them have been contributing to the serious money that the company is making in a year.

But, is Maybelline cruelty-free? We have evaluated the Vaseline brand, Boscia Cosmetics and Origin for its vegan status. And now, we will answer your doubt on “is Maybelline Vegan?” and “is Maybelline cruelty-free?”

About Maybelline Cosmetics

Maybelline is a brand that was born in the United States and has slowly spread to the ever-growing markets around the globe. Maybelline has a lot of cosmetic products in their catalogue that are widely-used but many of the products are starting to deflate in value mainly due to the underlying testing conditions these products go through.

However, to address the decline in sales issue, Maybelline claims that some of the top of the line products from them are vegan based to help promote the sales.

Thus, it is important to look into the ingredients that are available in the product that you are purchasing from Maybelline and it is highly important to know the ingredients list of the products, especially if you are looking forward to purchase from Maybelline.

Is Maybelline Cruelty Free?

 is maybelline gluten free

Maybelline, however, is not cruelty-free when it comes to the testing methods that they implement to test their products. There are a lot of definite styles that the company is implementing to test their products but is definitely not cruelty-free Maybelline makeup testing methods on animals.

There are a lot of alternate chemical testing methods to make sure that the product is fit for human usage but however this is not the case with regard to the Maybelline as they are not ready to rely on these techniques to ensure the testing is not done on animals. This is probably a start of a problem that will wind up into something big and this is the number one reasons as to why many of the consumers of Maybelline are backing out of their products.

Does Maybelline Test on Animals?

The answer to “Does Maybelline Test On Animals?” is Yes. Maybelline test their post production production on animals as they have a standard set of rules and policies that certifies them to conduct testing of their products on animals.

However, the testing methods cannot be deemed cruelty-free when animals are involved in the same. Many of the testing methods that Maybelline uses are not certified by PETA making it a cause of concern for many of the consumers.

Most of the methods seems to be very cruel on the animals but however the company claims that the testing policies of the company are well below the testing regulations. This is one of the number one reasons as to why the company has saw a steady decline in sales mainly due to the allegations that the brand had to face with regard to the animal testing methods and techniques.

Is Maybelline Sold in China

Any cosmetic brand that has to survive the Chinese market definitely have to go forward with cruelty-based animal testing to get it certified to sell in the Chinese market. Maybelline definitely have a good presence in the Chinese market, but do not manufacture their goods there. All the goods that are internationally available are made possible with production base at the United States.

However, Maybelline has a few manufacturing facilities outside the United States as well, but it is definitely not under the standards of cruelty free animal testing and the ingredients of the products are also note entirely vegan.

Cruelty-Free Alternatives to Maybelline

maybelline test on animals

There are a lot of companies and brands that are available in the cosmetic industry that will ensure that all the products that they produce and sell are tested under non-cruelty conditions and in order to purchase from cruelty-free alternative brands like:

  • Acure
  • Aesop
  • Africa Organics
  • Afterglow
  • Amica
  • Artic Fox hair color
  • As I am
  • Cake beauty
  • Devita
  • Dimension Nails
  • Kylie cosmetics
  • Urban Decay

All these brands are certified with testing methods that are non-cruel and all the products that you deal with in these brands are tested under the cruelty-free norms and conditions. There are a lot of definite brands that happen to produce products and test them under these conditions, however it is definitely reliable and the products have a very good market reputation. With would have included Wella Professionals for hair products but, checked Wella’s vegan status so, wasn’t sure about adding it.


If you are looking forward to buying from a cosmetic products, then do check about whether those brands are going through cruelty free testing methods, it would be highly advised to go through PETA’s website to look for the brands that they have approved cruelty-free. We have reviewed Bare Minerals, Stila Cosmetics, Clinique Cosmetics and Pixi Cosmetics for their vegan status.

There is no much fundamental difference when it comes to the products that are manufactured in the cosmetics industry.

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